Activision Blizzard som fördubblats på Diablo, Warcraft IP: s mitt i förändrad marknad



The times have been rough for the Activision Blizzard juggernaut, as changing market conditions and lack of differentiated IP launches have led the company into a sort of stagnant position in the market - in both launches and revenue sources. The recent split from Destiny developer Bungie took out a bite from one of the company's additional streams of revenue amidst dwindling World of Warcraft subscriptions (after the usual spike post launch for Battle of Azeroth) and the lack of any new sources of income in the close future. This saw the company's stock valuation coming down, and was bookended by the recent layoff of some 8% total of the company's workforce (around 800 out of its 9,600 employees). Reports peg these as being mostly outside of the game development workforce, though, which could give traction to the report that the company is doubling down on IP-related development, instead of shying away from it - a sensible move, if you'll ask me.

Activision Blizzard COO Coddy Johnson upprepade Blizzards fantastiska IP-reserver och vill att företaget ska uppnå en högre kadens i innehållsreleaser som följer den typ av högkvalitativa lanseringar de uppnår i sina World of Warcraft-utvidgningar - men på andra, mer differentierade intäktskällor. Johnson upprepade också fler resurser som kommer att arbeta på Diablo-franchisen och sade att 'Diabels utvecklingsantal kommer att växa kraftigt', med 'Teamen arbetar med flera projekt för franchisen samt den globala lanseringen av Diablo Immortal.' Sources: Kotaku, Venture Beat